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• Consulting Services
  • Strategy Deployment
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  • Performance Management
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Customer Management Processes (Marketing, Sales and Customer Service)

Creating Customer Management Excellence by optimizing acquisition, developing customers and keeping the customer focusing on profitable growth

Customer Management processes

Customer Management includes all processes in which customer interaction is crucial and where value can be created to the customer. These processes are executed by several departments such as marketing, sales, operations and customer service departments.
The generic business model below is customized for each customer

Our focused services

When you are looking to improve your customer management processes, we can help you. Ideas@Work has worked tailormade solutions consisting of one or more of the domains mentioned below, delivered by experienced senior consultants.

360° assessment: we assess your strengths and weaknesses, from where we build an improvement program. We assess strategy, processes, organisation, technology.

• Customer management & strategy: We help you
  • defining your customer satisfaction approach and survey
  • defining a value and needs based customer segmentation, including the integration of the model into the operational processes (marketing, sales and service).
  • assessing and redefining your product and service portfolio, including pricing strategy and service levels.
• Customer-focused performance management and process improvement: we have extensive experience in applying our key methods of (process) performance management and business process improvement for the typical marketing, sales and service processes.
• CRM tools: we can support you in defining business requirements for ICT tools and select the best solution, considering functional, technical and economic criteria. We also can guide you in the implementation of the required processes in alignment with the existing CRM tools. A potential lacking workflow functionality in these CRM tools can be addressed by the Business Process Automation services.

>> More information: Koen.de.vleeschauwer@ideasatwork.be